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Actionable
Insights and Strategy
for F&B Brands in
Singapore & Malaysia
About
us
Embark is a boutique advisory firm catered towards helping SMEs in the F&B sector navigate and establish themselves in the Singapore & Malaysia retail landscape. We work with mission-driven brands with a differentiated product offering. We help brands across the launch lifecycle from understanding product-market fit to planning the go-to-market strategy
Given our hands-on experience in operating a food distribution business within the premium grocery space in Singapore & Malaysia, we are well positioned to provide brands with actionable insights & practical recommendations that aid decision making and synthesise a winning approach
Areas of
Work
Market
Assessment
Is the market ready for such a product? What is the estimated market size? How has the market evolved over the last 3-5 years and where is this expected to head to? What are some changes happening within the category?
Customer & Competitor
Deep Dive
Who are the competing brands in-market? What is their current pricing strategy (regular and offer pricing)? Who is our ideal customer? What is the gap we will fulfil? What will be our right-to-win? How will we differentiate ourselves?
Financial
Evaluation
What is the investment required to launch in-market? What is the ROI we can expect from market entry? What should be our pricing and cost strategy? What is the budget breakdown for in-market activities? What do each of the above look like under various entry mechanisms?
Go-To-Market
Strategy
What is the infrastructure required (warehousing, deliveries, etc.) for operations? Who are the right partners for setting up the infrastructure? What are the most suitable sales channels? How should we prioritise and what do the timelines look like? What is our marketing and comms strategy? What does a successful launch look like?
Primary
Research
What is the customer feedback on packaging? What is the customer feedback on taste? What can be improved? Which products would be the ones to lead the brand with?
Why
Us
Driver’s Seat Perspective
In Singapore & Malaysia, we operate a food & beverage distribution business focused on premium and natural groceries (Home & Health Distributors). Apart from working with major retailers, we have in-depth understanding of the market landscape, logistical requirements and customer preferences. We have launched brands in-market and tailored strategies to suit local requirements. We are not just thought partners - we are builders first. We help brands end-to-end: from initial opportunity assessment to execution in-market
Pragmatic Approach to Problem Solving
We have been in the region for 5+ years with our distribution business. Our team members have prior experience in strategy consulting, supporting leading regional clients on a variety of topics. We approach each problem in a pragmatic way, grounded in market realities and using on-ground insights - we want to ensure the brands we work with are able to take action on our advice. We tailor our advice to through the lens of SMEs, that often have limited budgets and bandwidth
Clear Priorities
We work with mission-driven brands with a differentiated product offering. Our operating model doesn’t entail perpetual retainers or commissions from sales - as these often result in misaligned incentives. We want to help businesses establish themselves successfully in the region and are of the view that our expertise will be able to accelerate that journey. We are an advisory firm built for food & beverage SMEs targeting the retail landscape
Our
Selected
Work
Our Team
Raghav Fatehpuria
Raghav is the Founder & Director of Home & Health Distributors. Established in 2017, Home & Health Distributors imports & distributes clean, good-for-you groceries within Singapore & Malaysia. It services major offline & online supermarkets and helps brands across all aspects in-market
Prior to starting Home & Health Distributors, Raghav was a Senior Consultant with Delta Partners (now acquired by FTI Consulting) in their Singapore office. Focused primarily on the telco sector, Raghav advised leading regional clients on topics including corporate strategy, channel strategy, digital transformation, CAPEX optimisation, operating model transformation
Raghav's previous background in strategy consulting combined with the operational experience in running Home & Health Distributors provides him good grounding to advise F&B brands on wide ranging issues
Contact
Us
Our Address
1003 Bukit Merah Central
Singapore 159836